High-end, cosmetic, esoteric and ‘vanity-based’ medicine will be a fast shrinking market as pressure from both rising interest rates and taxation take big bites out of consumers’ incomes.  Failed standards and regimes at government and municipal healthcare facilities will present significant enterprise opportunities in primary healthcare to the private sector.  Affordability and accessibility will be key, and preventative and nutrition education could go some way to alleviating excessive demands on new healthcare systems.  As noted with the other opportunities presented on this site, education, ICT and R & D must underpin the foundations of investment in Healthcare in order to ensure profitable sustainability.

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